We are excited to announce the launch of our new value-added product, Mushroom Chop, with our long-time retail partner, Food Lion.
Mushroom Chop is a 6-oz. till of triple-chopped white mushrooms that are ready-to-blend with ground proteins. The product will launch August 30 and will be cross-promoted with ground beef in the meat department through September 9 in over 1,000 Food Lion locations. The launch will also be supported with a peel-off recipe label, and a $0.50 rebate on ground beef sales when combined with the purchase of Mushroom Chop.
“What our team really likes about The Mushroom Chop is that it hits on convenience and offers the consumer a value-added product with versatility,” said Kevin Delaney, VP of Sales and Marketing, To-Jo Mushrooms. “Having the support of both the Produce and Meat departments from Food Lion is game-changing for us. This new product launch and promotion has the potential to make a significant impact in the blendability trend for the industry.”
We will provide both Food Lion employees, as well as consumers with helpful tips, a blended burger recipe, and suggested uses for Mushroom Chop. An instructional video for blending with Mushroom Chop will be featured on our Kitchen Live platform via their social media platforms.
“We are always excited to partner with To-Jo on the introduction of new products and trends at the store level,” said Traci Donaldson, Food Lion category manager. “With Mushroom Chop, we will be able to showcase the blend” initiatives in an exciting new format, giving our customers additional uses for mushrooms and helping to grow the category,” said, Traci Donaldson, Category Manager, Food Lion
We are hoping to capitalize on the success of The Mushroom Council’s blend initiatives. The initiative encourages the mixing of chopped mushrooms with ground proteins in recipes, such as burgers, tacos, meatballs, and more, adding both flavor and nutrients while cutting calories and fat for healthier meals. http://www.mushroominfo.com/mushroom-blendability/
If you are local to Food Lion, try blending with Mushroom Chop & check out our social media channels for recipes and helpful tips through our #KitchenLiveSeries